Whether it’s getting attention to a residential home or commercial building, at some point, you will need to create a real estate sign for that property. Despite what you may think about the modern methods of buying, renting, or leasing a home or business place, real estate signage is still a powerful tool in the sales process. But, your real estate sign is only as effective as how well-thought-out your sign design is. In some cases, you may even need to use more than one piece of signage, such as a flag banner. In any case, here are some best tips and practices when designing your real estate sign to reel in potential buyers and renters.
Your real estate sign is a prime place to put your brand in front of a broad audience. You want your company to be easily identifiable to everyone. Typically, this is done by including your company logo or using your corporate colors when designing your signs. Visible branding advertises your business presence with little to no effort after the initial investment into the real estate sign. Be sure your branding is consistent, so more people can recognize it in a snap.
Sell the House, Not the Agent
You certainly don’t want to overload your sign with information, especially if it isn’t useful in persuading a potential buyer or renter to learn more about the property. So while having your company branding is super helpful, it may be less so to provide extensive information on the agent who’s trying to sell the property. Include critical details about the listing that would attract buyers and supply a website or agent phone number for further inquiries about the listing.
There are plenty of tips on how to design not only an attractive but legible real estate sign. For most real estate sign designs, two tips stand out most. One is to use a straightforward serif or sans-serif font when creating text for your signs. This eliminates any difficulties for passersby to make out your message. Secondly, be mindful of using white space or negative space in your real estate sign design. Spacing the text and any graphics apart makes each part of the design stand out more. Plus, it can help achieve an exciting sign composition.
Lastly, leave your audience with a call-to-action. This is key in telling your reader what to do next. You may even want to get some temporary signs so that you can change your call-to-action from time to time. Examples include “call the agent to learn more” or “schedule a walkthrough tour” and other actionable tasks your buyers and renters can do next.
Trust High Mountain Signs For All Your Signage Needs
At High Mountain Signs, our priority is providing dependable service and signs for your event or business. We have over 34 years of experience in consulting, designing, permitting, producing, and installing signs. High Mountain Signs delivers attention-grabbing impact to your event or business throughout the areas of Baltimore County, Baltimore City, Pikesville, Towson, Roland Park, Ellicott City, Rockville, Columbia, Maryland, and beyond.
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